Accerted
— Investor Briefing —
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Lot № 001 · Confidential
Lot № 001 · Founders
Confidential
Two Operators

Two people. Live in six months. On our own dime.

Cofounder · CEO
Kara Felson
Ex-TikTok · Ex-Highsnobiety · Ex-Passes
234%Attainment of enterprise revenue goals
94%Deal close rate
$200K → $2.2MAvg enterprise key account deal size
Strategic partnerships at Highsnobiety, Complex, NYLON, and Passes — the media stack every collector follows. Aspen Institute Society of Fellows.
Cofounder · COO
Seth Melnick
Ex-TikTok · Ex-Lyft · Ex-Passes
400M → 1.9BTikTok users scaled (Global Head of User & Product Ops)
$1.5BGrowth-products P&L at Lyft. Personal Power Zones in the S-1.
+58%Revenue growth as CBO at Passes
Two decades scaling consumer marketplaces & platforms — from Lyft to TikTok to Passes.

Two people built this on our own dime and unpaid time. Grown organically to 20 collectors and $1.15M in tracked value with no marketing. Post-raise, the team grows to match the ambition.

Round
Pre-Seed
Live
Today
Web · iOS · On-chain
Together before
TikTok · Passes
Not strangers
Categories
10 live
Across the platform
Lot № 002 · What We're Building
Confidential
The Thesis

Collectors don't have a complete system of record. Accerted is that system.

What they own, what it's worth, and proof it's real lives scattered across email threads, camera rolls, and appraiser PDFs. Accerted brings it into one authoritative record — valued against real completed sales, backed by structured documentation, and cryptographically anchored the moment an owner commits. art · watches · wine · cars · cards · jewelry · bags · shoes · furniture · vinyl  ·  misc
01
A value an insurer will accept
Every valuation is anchored to a completed sale, sourced and timestamped. No asking prices. No self-reported numbers. No listing aggregates dressed up as transactions.
02
A record a court will accept
The object, its paper trail, every edit — attested by the owner, provenance-tagged by source, anchored to Polygon mainnet on commit.

A verified value alone is a data point. A verified record alone is a scrapbook. Together they're the system.

Category
Infrastructure
Product
Record layer
Live
Web · iOS
On-chain
Polygon
Mainnet
Lot № 003 · The Customer
Confidential
The Paying User

The collector doesn't pay for a catalog. They pay to sleep at night.

"If something happens to the collection and I need to prove what I had, what it was worth, and that it was real — right now, I can't."

The composite collector · watches, cards, and a father's paintings
The Insurance Call
"I have receipts somewhere. Give me two hours."
The Estate Meeting
"Dad's Rolex is in the safe. I have no idea what it's worth."
The Resale
"The buyer wants provenance. I have a text from the dealer."
The Loss
"I don't remember which of the cards I had graded."

Every one of these moments is where the product converts. Fear of loss, not love of catalogs.

Motivation
Fear of loss
Trigger
Life event
Claim · estate · sale
Purchase
$15/mo
Collector tier · default
Retention
Sticky
Records compound
Lot № 004 · Why Now + Market
Confidential
Timing + Opportunity

Three forces converging. One customer at the center.

01
Assets professionalized. Infrastructure didn't.
Graded cards, certified watches, provenance-driven art and wine are real assets now. The paper trail behind them still lives in shoeboxes and text threads.
02
$14T inheritance to Gen X in ten years.
Cerulli: Gen X inherits $14T through 2035; Millennials $8T. Gen X is the near-term inheritor and the collector demographic. A ten-year window with a name on it.
03
Verified data is finally accessible.
eBay Marketplace Insights, GIA, Artsy, and open reference data across the internet — the authenticated feeds that make this buildable by two people, not a data-licensing giant.
The Numbers Under the Timing
·$124T transfers through 2048 (Cerulli). Just over half — $62T — sits with HNW/UHNW households: 2% of all households. The rest moves through the other 98% — people with a real collection and no family office.
·Collectibles market: $320B (2025) → $535B by 2033 (Grand View). 6.6% CAGR 2025–2033.

The macro is who's inheriting. The category is what they're inheriting. Both curves point at the same customer.

Wealth Transfer
$124T
Cerulli · through 2048
Gen X · 10 yrs
$14T
Near-term collector cohort
Collectibles 2033
$535B
From $320B in 2025
Non-HNW share
~$60T
98% of households
Lot № 005 · Product Demo
Confidential
Live Product

Two surfaces, one record. You'd see this if you signed up today.

accerted.com/portfolio
Portfolio
$1,150,404
Untitled, 2019 — private commission
Art · Vaulted
$78,000
Rolex Submariner 16610 · 1998
Watch · Vaulted
$12,400
1972 Porsche 911S · matching numbers
Car · Vaulted
$285,000
Château Margaux 2005 · 6-bottle case
Wine · Item
$4,850
Accerted
Asset detail
Rolex · 16610
Submariner Date · 1998
$12,400
Documents
Papers · Receipt · Service history
Market
3 sold on eBay MPI, last 90 days
✓ Anchored on Polygon · 6/2026

Not renders. Running today. Data pulled from a live production account — anonymized.

Web
accerted.com
Live
iOS
App Store
Live · Native
Same record
Everywhere
On save
Anchored
Polygon · automatic
Lot № 006 · Traction
Confidential
Where We Are · Honest Version

$1.15M in tracked value. Twenty collectors. Zero paid marketing.

Concentration — Named
88%of tracked value is artCohort skew
56%of items belong to one collector (355 of 630)One whale
20active collectors in totalSmall cohort
$0in paid distribution to dateOrganic
The Signal Inside It
35%Commit rate — 224 of 630 items promoted to formal AssetsIntent
11.2Avg committed Assets per active collectorDepth
54Max active days for a single collectorHabit
4Collectors with 50+ tracked items eachPower
On-chain anchoring live on Polygon mainnetVerified

Zero paid distribution. This is what we built organically. The raise activates distribution, scales the professional channel, and pushes category expansion.

Tracked Value
$1.15M
Live figure
Items
630
Across 20 collectors
Committed
224
35% commit rate
Paid distribution
$0
Lot № 007 · What Has to Be True
Confidential
The Bets

Four things have to be true for Accerted to work. Here's where each stands.

01 Documentation pain is real enough to pay for. Early cohort behavior — 35% commit rate, engaged power users, real active-day depth — says yes. Showing
02 Distribution compounds without paid marketing. Founder-led warm intros, The Archivist as embedded professional infrastructure, and branded share-cards as a built-in social loop. Three channels, one flywheel. Building
03 The art beachhead expands horizontally. The record model is category-agnostic — same schema, same anchoring, same trust discipline. As distribution activates, collectors of watches, cars, wine, and cards adopt the same record layer. Beachhead
04 Records become non-negotiable. AI-generated fakes are collapsing trust in unauthenticated documents, and $124T is moving through estates where documentation carries legal weight. The only records that hold up are tamper-evident and time-stamped. We ship that today. Timing

None of these are hidden. All of them are actively being proved. The raise accelerates the ones under our control.

Showing
Demand
35% commit rate
Building
Distribution
Three channels
Beachhead
Category
Art → horizontal
Timing
Anchoring
Fakes + wealth transfer
Lot № 008 · Why This Compounds
Confidential
The Long Moat

Every item teaches the knowledge base. Cost is bounded. Value isn't.

Every item contributes to a permanent, structured knowledge base — object identity, variant history, market context. Ingested from authenticated APIs and open data, synthesized per-object, refined by expert curation.
The Economics
·Cost is per-unique-object seen — not per user, not per query.
·Value grows with every collector who follows — the same object, better understood each time.
·Today: ~630 unique objects ingested. Every new collector who adds a Rolex 16610 costs zero net-new inference — and gets the accumulated knowledge for free.

A competitor can license the same feeds. They can't buy the knowledge from having seen every asset that came before.

Sources
Authenticated + Open
Cost basis
Per-object
Reuse
Every collector
Objects to date
~630
Lot № 009 · Positioning
Confidential
The Landscape

No competitor combines verified documentation with authenticated market data across multiple categories.

Failure Mode I
Single-category depth. No documentation.
They know one asset class cold. Around it is a catalog, not a record. You know what your watch is worth. You still can't prove you own it.
WatchBox · PSA Vault · Bring a Trailer · single-category apps
Failure Mode II
Documentation. Unverified valuations.
A pretty catalog with values pulled from user memory or aggregated asking prices. Fine until someone with legal or insurance stakes asks where the number came from.
Collectrium · Excel + Google Photos · legacy catalog tools
The Positive Comp
Wealthfront replaced the spreadsheet for a specific slice of net worth. Accerted replaces the shoebox for a specific slice of net worth — the part that isn't liquid.

The combination — not either half alone — becomes the default.

Anti-Comp I
Marketplaces
StockX · Goat
Anti-Comp II
Catalogs
Collectrium · dormant
Anti-Comp III
Spreadsheets
Excel + iCloud
Our Play
Both halves
One record
Lot № 010 · Business Model
Confidential
Freemium · Four Tiers

Track everything free. Pay for the record.

Items — the tracking layer — are unlimited on every tier. Assets — formal, attested, on-chain records that survive handoff — is where the model lives. Billing is live; the free tier gets three Assets to try the record layer, paid tiers scale from there.

Free
$0
The on-ramp.
Unlimited Item tracking
3 formal Assets
Daily market view
Curator
$45/mo
Depth and volume.
Everything in Collector
More verified records
Priority support
Principal
$150/mo
Institutional / scale.
API access
Bulk operations
Estate attorneys · Trust companies

Principal is where estate-and-trust expansion lands once that channel activates. Same product, priced for the volume it warrants.

Rails
Stripe
Live · billing on
Free tier
Real product
Default
Collector $15
Institutional
Principal $150
Lot № 011 · Go-to-Market
Confidential
Distribution

Four channels. One built-in loop.

01Founder-led — Seth and Kara's combined networks from TikTok, Lyft, Highsnobiety, Complex, and Passes. The culture stack every collector already reads.Y1 Unlock
02The Archivist — every approved professional (organizer, assistant, advisor) is a channel to their client roster. Embedded infrastructure, not affiliate.B2B2C
03Organizer affiliates — 20–25% first-year revenue share; recurring share avoided to protect margin.Channel
04iOS App Store — second discovery surface. Native distribution alongside web and social content.Live
The Built-In Loop · Share Cards
Owners share a branded card for any asset — sensitive fields off by default — as a downloadable image or a revocable link that unfurls on iMessage, X, LinkedIn, WhatsApp. Every share carries "Recorded on Accerted" back to the product.

A collector who wants to show off, safely — and every share is a distribution loop back to us.

Y1 Unlock
Founder-led
Compounding
The Archivist
Amplifier
Share cards
Surfaces
Web · iOS · Social
Lot № 012 · The Ask
Confidential
Pre-Seed
$2M

Two years of runway. Activated distribution, scaled professional channel, category depth across the board.

Terms
SAFE · $10M cap · 20% discount
24-Month Vision · What $2M Builds
28,000 collectors · 2,500 paying
Category-leading base within the wealth-transfer cohort.
$250M in tracked value
200× today. Diversified across all ten categories.
The default record for collectibles
Named first by estate attorneys, insurers, and buyers when documentation matters.
Professional infrastructure at scale
The Archivist channel driving majority of new collector acquisition.

Two years to turn a live product into the category-leading platform for what people own.

Ask
$2M
Pre-Seed
Instrument
SAFE
$10M cap · 20% discount
Runway
24 mo
Seed metrics by month 18
Contact
hello@accerted.com
— Appendix —
Deeper

Architecture, professional-portal role detail, shared entities for trusts & LLCs, blockchain anchoring detail, and terms. For anyone digging further.

Appendix A · Product Architecture
Confidential
Architecture

Three surfaces. One shared backend.

Collector App
Where owners live
accerted.com
Two modes: Items for quick capture, Assets for formal record-keeping. Category-specific schemas across 10 asset classes.
The Archivist
Professional portal
rep.accerted.com
Delegate access for organizers, assistants, and advisors. Scoped, revocable, audited — a client's collection is always the client's to grant or take back.
iOS Native
Capture in the moment
App Store · Live
Same backend as web. Photograph and commit at a show, an auction, a shop. Same record everywhere.

One authoritative data model. Many purpose-built front doors. A competitor can copy a screen. Not a source of truth that three surfaces write to.

One Record
Everywhere
Not three copies to reconcile
Zero Sync
Cost
Same object, every surface
Auth Boundary
Row-Level
In the database
Normalization
Server-side
One source of truth
Appendix B · Professional Portal
Confidential
Professional Infrastructure

Not an affiliate deal. Embedded infrastructure.

Collection managers, personal assistants, and financial advisors get their own application — a professional's delegate identity is distinct from any personal collector account they may hold.

Write
Organizers
Create records, upload images, organize, flag items for the owner's review. Cannot see financials, documents, or valuations.
Read+Write
Assistants
Everything above, plus attach documents and receipts. Cannot perform Asset declarations or permanent deletion.
Read+Export
Advisors
View everything + export CSV for tax and insurance workflows. Cannot create, edit, or delete.

A professional using The Archivist is using Accerted's own tooling to do their job. Harder to peel away with a better commission split.

Roles
3 tiers
Governance
Access
Scoped
Governance
Audit
Full
Governance
Revocation
1-click
Governance
Appendix C · Trusts, LLCs, Families
Confidential
The Estate Answer

Real high-value assets are held by families, trusts, LLCs — not lone individuals.

·Entities have members with roles: viewer, editor, owner.Governed
·Weighted ownership percentages, member by member.Percentage
·Shared assets show up in each member's portfolio marked Shared · <entity> · N%, showing weighted share of value.Transparent
·Members invited by email with role + %, sign up, accept.Invite loop
The Question Every Estate Attorney Asks First

"Does this handle assets that aren't owned by one person?"

Our answer
Yes. Today.

Every entity is a viral loop: each member invited pulls another user onto the platform.

Ownership
Weighted %
Roles
Viewer · Editor · Owner
Discovery
Invite loop
Estate Ready
Today
Appendix D · On-Chain Anchoring
Confidential
Proof — Not Moat

Every committed Asset is permanently timestamped.

A SHA-256 fingerprint of each document and a deterministic hash of each committed Asset are anchored to Polygon mainnet. Users never see the blockchain. Anchoring happens invisibly on commit; a record earns a "Blockchain Verified" state with an anchor date and a public explorer link. A public /verify page lets anyone with the file confirm integrity — no account required.

We're calling this proof, not moat. Chain writes are cheap; anyone can add hash-to-chain in a weekend. The value is in the discipline of running it on every commit, and in the honesty about what it proves.

Precisely What This Proves
Integrity — unchanged since anchored.
Existence — provably at a moment in time.
·Not ownership — that stays our attestation. Where competitors overclaim, we don't.
Verifiable Right Now
Tx 0x615d0654…5c3eb1628 · Block 89,199,765 · Jun 26, 2026 · Polygon mainnet

In an era of AI-fabricated documents, anchoring closes the retroactive-tampering vector. Necessary. Not sufficient.

Chain
Polygon Mainnet
Live · Not testnet
Mechanism
Calldata anchor
No smart contracts
Verification
/verify
No account needed
Framing
Proof
Not moat
Appendix E · Terms Detail
Confidential
Instrument

Standard SAFE. $10M cap. 20% discount.

·Instrument: Post-money SAFE (YC standard form).Standard
·Round size: $2,000,000 total.Ceiling
·Valuation cap: $10M post-money.Cap
·Discount: 20% off the priced round.Discount
·MFN: Standard most-favored-nation clause.Standard
·Pro-rata rights: On request, deal-by-deal.Case-by-case
·Minimum check: $50K for angels; larger for institutional.Accessible
·Close: Rolling — first close on execution, final close at $2M or 6 months from first close.Rolling

Standard terms because the sequence is: raise pre-seed, prove PMF, then price the seed. Investors get better conversion economics for backing us at the bar.

Instrument
SAFE
Post-money · YC
Cap
$10M
Post-money
Discount
20%
Contact
hello@accerted.com
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